Post about "Marketing"

US Real Estate Market Update 2010

U. S. Real Estate BuzzThis short overview of our current economic and real estate conditions is what I think, presented in a simplistic, broad-brush narrative of the affairs that lead us to where we are today with some realistic long term ideas to prosperity and solid economic recovery and growth.HistoryFirst, we know every industry is like the tide each with it’s own ebbs and flows. To be certain the real estate market is experiencing these changes, so in many respects this is very normal. The real estate industries ebb and flow is generally 10 to 12 years. The last time we hit bottom was at or around 1995-1997. What’s not normal is how dramatic this occurrence really is. The ripple effect is clearly worldwide, which illustrates this is not just a real estate problem but a financial one also. We did have a disastrous real estate market in the mid to late 1970′s, which, resembles much of what we’re going through today but it was more of a national problem than worldwide.CurrentThe current state of our economy is a direct result of several factors that have been building for many years. The main contributing factor in my estimation, which is usually the case, is government policies. What government does and or does not do effects all us in profound ways, such as raising taxes, creating regulations, and spending policies to name a few, and of course politics; in short this is social engineering. The courses of action our politicians adopt have a direct effect on how we live our lives, how we invest money and what we invest in. Investors invest in assets that will make them money or provide them the means to do so.For the past 5 to 6 years, the real estate market had been flooded with new home buyers previously renters, along with many “step-up” home buyers. Financing was very easy to get for most people, many of who perhaps should have never had it so easy. With that, poor spending habits ensued throughout the general population, in other word’s we were acquiring large amounts of debt without the income to match. Many businesses such as the financial institutions also had their fair share of shady dealings. Additionally, Governments at all levels were doing the same thing. They’ve never seen this kind of money come in at such a fast pace and of course with policies put in place years before you get an economic condition, i.e. government spending, regulations, taxes & fees that couldn’t be absorbed anymore by the general population, corporations and the financial institutions. A very serious unstable market had been created.Finally, if all the previous spending wasn’t enough, the government went on a monumental spending binged over the past 10 months dragging the economy further down. Now you may ask why is this so important? It’s because everything the government does, as I have said, has a profound effect on each and every one of us. Why? Investors and investments! It’s no accident that we have the most dynamic and advanced economy in the world. The United States embraced an open market place long ago where investors, influential people, empire builders and entrepreneurs alike have the freedom to invest their money, products and ideas into our system. No other place in the world can you do this quite the same way.
The problem is over the past 20 or so years corporate regulation and tax burdens are out of control, Influence on public employees to do favors has never been so far-reaching and nearly 50 % of the population doesn’t pay income taxes. The country has been changing in ways, which leads the Movers & Shakers to rethinking their investment strategies. Earning money has some how now become a bad thing politically. Be clear making money is a good thing and should never be frowned upon. Not withstanding unethical and illegal activities.The Investor class of people are very astute, and rests assure they are watching everything going on, and until they see clear skies ahead they will either remain on the sideline or invest elsewhere. Several things in the near term need to happen before we can see clear skies.Solutions
The financial markets need to finish cleaning-up their books with their bad debts, which will lead to improved lending.

Taxes in all forms including “pass-through taxes” such as the new Cap & Trade energy tax cannot go up and or be implemented as they are scheduled too. Congress must keep this from happening.

Congress must repeal the planned stimulus-spending bill, which will go into high gear just after the 2010 elections.

Commercial real estate, nationwide, is headed for huge loan defaults unless something allows the property owners a way to refinance without adding cash equity into the asset we will see more than 700 Billion dollars of loan defaults; this will be ugly.

Interest rates must remain low and balanced with possible inflation and deflation conditions.
Once the above happens and or moves in that direction businesses can once again begin their empire building, which leads to growth, which will spark employment, which will allow mom & pop investments to occur. Remember 80% of jobs are from small businesses. The employment market must be stabilized! Then the residential housing market can go into a full recovery swing that will promote a more stable economy. We believe residential real estate will lead commercial real estate out of this recession. Additionally, Multifamily will lead the way in the commercial market.Long term, we need to be concerned with public policy and the spending that comes with it. It is my opinion; we should embrace and employ a whole new breed of Entrepreneurship along with a core focus on Research & Development in all of our industries. This type of R&D spending will help ensure future growth of our economy. In order to have a strong real estate marketplace we need a strong economy. In order to have a strong economy we need good public representatives.
The people of this great country need to understand, we will be better served to plan the future many, many years ahead of time should we plan to continue to lead the way for the rest. We have a great economic system and therefore the promotion of such a system should be pursued.Bright Side

Loan defaults will spark a lot of buying with new money.

By 2010-11 we should be on our way to recovery and out of this mess by 2013 as long as government policies improve.

Interest rates should remain low for a little while.

Our country has always bounced back each time we’ve gone through recessionary periods.

4 Signs You Need to Hire a Digital Marketing Agency

If you have your in-house marketing team, you may still need to hire the services of another agency. Although you need to spend quite a bit of money for hiring the services of these companies, it is important to keep in mind that the benefits are greater than the risks. In this article, we are going to talk about 4 signs that you should look for before hiring a digital marketing agency.

1. You can’t handle everything yourself

As a business owner, you have a lot of responsibilities. Therefore, you may not have enough time to handle social media, email marketing, and web updates. After all, you may not have expertise in all the areas of your business.

As your business grows, it will become even more difficult for you to manage everything. Therefore, we suggest that you divide your workload and hire a good digital marketing agency.

2. You Can’t Plan Ahead

If you think that one month of learning is enough to help you handle your business, you are mistaken. If you want to put together a marketing campaign, make sure you have both short-term and long-term goals in place.

Therefore, if you work with a reputable digital marketing agency, you will be able to set your goals for the next 12 months. If you don’t have enough time to set these goals for the next 12 months, you should hire a digital marketing agency.

3. Your Sales have Decreased

If you have experienced a reduction in your sales, you may want to hire a good digital marketing agency. The service provider will help you put together an effective inbound marketing strategy. With this strategy, you can target your primary customers.

According to 61% of marketers, their biggest concern is driving traffic and getting leads. For your team, the lower return on investment may cause frustration. Therefore, if you work with a marketing agency, they can help you create a plan to make an integration between your marketing strategies and sales process. This will help you generate leads and save plenty of time.

4. Your Website has Lost all the Ranking

If you have not updated your website for more than 2 years, make sure you get a new website to stay competitive. Today, Google ranks websites that are responsive and mobile-friendly, which means the website must fit the displays of common devices, search as a smartphone, tablets, and desktop computers.

If your website is not mobile-friendly, you might miss out on a lot of prospective customers. Plus, it will keep your website from getting ranked in major search engines.

Long story short, you may want to look for these four signs before you hire the services of a good digital marketing agency. Hopefully, these tips will help you get the most out of your digital marketing campaigns. Make sure you follow these tips when making your ultimate decision.